Wednesday, January 14, 2009

Do Subliminal Messages Work?

Many people have the question "Do Subliminal Messages Work?" That is an excellent question and it has a very simple answer, yes it does :).

How do I know they work? Because there have been many studies on them. In the 50's our government spent hundreds of thousends in studies concerning subliminal messages. The result were great.

Perhaps the most famous experiment was done in movie theaters in the 60's. A researcher by the name of Dr. James Vicary flashed messages up on the theater screen saying "I like popcorn" and "drink more coke". As it turns out there was an increase of 57.8% in popcorn sales.

In 1979, Time magazine reported that nearly 50 department stores in the U.S. and Canada were using subliminal messages to reduce shoplifting. One chain reported 37% less shop lifting as a result of these messages. That is a savings of about $600,000. Wall Street Journal reported similar results in 1980. A new Orleans supermarket credited this system for a drop in losses from $50,000 to less then $13,000 which is an all time low for that supermarket.

An article in the Journal of Counseling Psychology tells about a study by Dr. Kenneth Parker. Dr. Kenneth Parker is a psychologist in New York's Queens College. He used 60 students and divided them into three groups. He then used a flash with an embedded message that is not perceivable by the conscious mind but only by the subconscious mind. Group one and two received a message designed to increase academic performance and the third group was a control group. After analyzing the data I was found that group one and two not only one average received higher grades but also they retained what they learned better.

Others have reported the effect of subliminal messages on behavior, Academics, Weights loss, stop smoking, temper flare Ups and many other things.

Do subliminal messages work? Yes they do work! We have seen not only our government research it but also practical examples of it's use.

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